The outspread of COVID 19 impacts everyone on the planet–from the places we can go to the priorities we have, every part of our lives got affected. It wouldn’t be wrong if we say that this is happening first time in the history of mankind when all the countries that include developed, underdeveloped, and developing nations – are under lockdown– badly impacted the global economy.
People have lost their jobs and are facing hard times in making both ends meet with no or limited sources of income. The government organizations and companies, ’ specifically small and medium-sized businesses, are shutting down as a preventive measure for COVID spreading. At the same time, large companies are putting many of their operations on hold.
As businesses across the country try to improve the overall economy, people ask themselves how COVID has impacted digital marketing and what they should do to cope with the crisis.
In this article, we’ve rounded up the most significant facts and figures on marketing during the pandemic so that you understand what other businesses are doing and what your customers expect. Continue reading and discover 5 stats you must know to best assess your digital marketing plans for the future. – [Facts & Figures]
1. (73%) of marketers have held dollars on campaigns, (52%) might put dollars into resuming their advertising spending
Marketers hold back on campaigns and are just as in the dark due to the effects of the lockdown restrictions on operations. What’s focusing is that more than fifty percent of advertisers hope to resume their spending on launching campaigns at the same level.
When competitors look to cut their advertising spending during the Great Recession, it’s high time to invest in the marketing strategy. According to reports, brands who continued investing in marketing turned out to be better than their peers who held back.
2. 66% increase (during the ongoing pandemic) in social media content creation
While a third of digital marketers will be reducing their content marketing strategy, two-thirds are increasing their output during the pandemic.
3. 39% of social media users spend more time on social media
There’s an increase in social media use because people are remote working which has naturally led to a large increase in the use of social media platforms.
Businesses should improve their social media channels to take maximum advantage of this period—whether it’s answering questions to the customers or content creation to make them aware of new standards or procedures.
4. 87% of consumers appreciate brands that deliver goods on timely and proving relevant information during the pandemic
Naturally, people might not understand how your business got affected due to this pandemic; they still expect your speedy service. This is the opportunity for SMBs to prove them.
Use the tools you have to keep your customers updated and at ease with this ongoing situation. Update social media page, email them informational advice or inform them of measures you’re adopting to protect their safety.
5. 4.5% decline in ad spending worldwide
This year there has been a reduction in ad spending. Instead, marketers are focusing on organic social media campaigns, hence the drastic increase in content marketing––blogs and videos.
Digital marketing does not give results overnight, not it is not a quick-fix solution for any business. Suppose you are using search engine optimization (SEO), PPC, social media marketing (SMM), or other digital marketing techniques. In that case, we believe that these strategies take three to four months’ or even six months to give results.
You can combine SEO, SMO with PPC in your marketing strategy.
• Identify your campaign objectives
• Determine your funnel
• Discover the most useful marketing channel
• Observe the results and change strategies, if needed.
Changing Priorities Results In an Increase In Investments
As priorities during the coronavirus pandemic shift, digital marketing teams are also planning changes in their budget.
Live events see the biggest decrease. As events come to a stop, 78% of marketing gurus indicated that they expect an increase in the creations of virtual events, 72% expect a significant rise in content marketing, and 67% of marketers expect an increase in webinars. Clearly, digital media is a go-to alternative in this ongoing pandemic.
4 Best tips to help you get started with webinar marketing
• Perform live-run test beforehand
• See what questions were most asked for your blog topic
• Plan the content of your webinar well
• And most importantly, promote the event across all social media channels
Develop a short-term strategy
A pro tip for digital marketing is to go slow and– keep it flexible. Analyze which strategy suits your business, list down everything, and delete which is useless– it can only be measured after implementing it.
Moving back to the pandemic situation, digital marketers need to develop a short-run strategy to implement during COVID.
• Understand your target audience
• Notice your user behavior on your website
• Assess whether your product or services are in demand
• Evaluate the website traffic and its source
If your product is in demand in a specific locality, you can draw in huge traffic through local implementations. All of the above questions will help you determine your strategy.
Conclusion on Impact of COVID-19 on Digital Marketing
From the above information, we must say that the impact of coronavirus has changed priorities for marketing; as a result, there will be an increase in investment.
Marketing during this pandemic is difficult than ever. Each day marketers are planning to modify their budget to execute new campaigns and build new strategies. Moreover, marketing teams are effectively collaborating in real-time using different webinar platforms.
This makes logical sense as these platforms are specifically designed to provide ease of communication and increased control into the overall marketing workforce, both internally and externally.
Thank you for reading!
We hope this article helps you analyze the impact of COVID on digital marketing. If you like this article, share it with others.